IMA created a campaign called ‘The Great Wrenovation’ for Wren Kitchens. The campaign was centred around a kitchen revolution, bringing luxury to the masses by making it affordable for all.
My work on this project included overseeing the design of showroom print and motion graphics and helping to create the brand toolkit, creating designs for OOH, press ads and social media template designs.
The designs are all built on a grid which take inspiration from the modular blocks in kitchen design, creating a flexible but consistent style. The bold eye-catching typography takes influence from protest placards. Placards and heroic raised fist photography in-store embodies the revolutionary spirit of the campaign.
The messaging throughout the campaign inspires people to ‘dare to dream’ about a luxury kitchen and evokes a sense of empowerment that it is within reach.
