Scenic motorbike navigation app is a great product but previously had a terrible design. Whilst a Outfly agency I was tasked with working on this complete brand overhaul.
This included a new logo design and complete brand guidelines, a new UI design for the app which included producing an extensive icon set and also a new website design. I also created animated social posts.
Scenic is the most comprehensive app for discovering both on and off road routes for adventure bike riders. With Scenic, users are able to get off grid and discover remote routes, off the beaten track, making the journey count rather than getting to the destination. The logo and brand concept came from this, taking a traditional location pin point icon and tearing it up, representing the brands rebellious, adventurous nature. The topographic lines and textures used throughout rest of the branding represent the different terrains which the bike can cover whilst on route.
