I created these are brand concepts during a three day design sprint for a real estate company that specialise in transforming office buildings into specialist co-working spaces. They believe that creating tailored spaces and hot-desking for startups within similar sectors creates a better environment for these companies to network and thrive.
Concept 1: Represents the coming together of people and ideas using shapes to translate this. With these shapes I have then formed a dynamic skyline in 3d.
Concept 2: Focuses on structure and architecture. The A of the wordmark is made from a window arch which can be used as a frame for photography. The brand is deliberately neutral to form a blank canvas leaving the focus on imagery of the spaces.
Concept 3: Building blocks are created from the negative spaces of the wordmark which form a structural skyline in the logo and can also be used throughout the rest of the brand.
Concept 4: Creates a logo from the negative space between the letters, because a co-working space is not about the the brick walls but the collaboration which happens in the space between them.
Concept 5: Plays with the idea of bubbles of specialists working together because the co-working space will provide an incubator for these startups to thrive.
ClientRescape real estateWhilst atOutflyServicesBranding Project
