I created these brand concepts whilst at Outfly, during an exploration phase for a new vegan pizza brand which eventually became NXT LVL PZA.
At the beginning of the project there were two names on the table, the other being Circle Square Pizza. Our marketing strategists came up with name ideas that could relate to gaming culture, (Circle Square Pizza because of its reference to playstation buttons). They felt this would be a captivating concept for a younger audience.
The target audience are Gen Z. Our client had a vision to create a brand that was vegan but not preachy, full of flavour and ‘meaty’ toppings. To create a dominos 2.0 that you wouldn’t even realise was vegan.
Some of these brand concepts are based around the theme of gaming but all of them explore how we could market this brand to a Gen Z audience.
