Future Dreams Charity launched ‘Nail Breast Cancer’ to raise money during October; breast cancer awareness month, by asking nail salons to encourage people to donate after getting a manicure.
The fundraiser was originally based in London but it’s third year the client launched the campaign nationwide and wanted to upgrade the branding to coincide with this.
We photographed eight manicured models, including Patsy Kensit, who had either survived or been affected by the breast cancer. I then created a print and digital campaign which included billboards and posters, social media graphics, collection boxes and email marketing.
ClientFuture DreamsWhilst atTwo BoysServicesPrint Design, Art Direction