A branding project I started whilst at Outfly for a mental health app called North.
The app name and branding draw parallels between facing the elements of nature and hardening yourself mentally to life’s challenges. It’s about becoming more resilient.
The logo’s icon represents a lighthouse which symbolises guidance through the turmoil you may face in life.
I also created a series of illustrations showing a journey through different landscapes, representing different areas covered within the mental health program.
ClientNorthWhilst atOutflyServicesBranding and Illustration
